We’ve launched RevPages, an SEO revenue platform that helps SaaS businesses discover, prioritise, build and track the pages most likely to generate revenue from organic search.
Whilst most keyword tools give you thousands of keywords – RevPages gives you a focused list of 30-60 valuable pages you should build next.
The goal is simple: help SaaS teams decide what to create and optimise based on potential business impact, not just traffic.
What is RevPages?
RevPages is an SEO revenue platform designed to connect SEO opportunities with their potential commercial value.
Users enter their website and average customer lifetime value (LTV), and RevPages analyses search demand, existing Google rankings and other SEO data to identify commercially valuable pages the business could create or improve.
Each opportunity is then scored based on its potential revenue uplift and ranking achievability, producing a prioritised list of pages to work on.
Instead of:
“Here are 10,000 keywords your competitors rank for.”
RevPages is designed to answer:
“Which pages should we work on next if we want SEO to generate more revenue?”
What does RevPages do?
RevPages covers the entire process from discovering an SEO opportunity through to creating and tracking the resulting page – keeping revenue at the forefront of every decision.
Discover revenue-generating SEO opportunities
RevPages analyses a website using AI and its evaluates its search landscape to uncover commercially valuable pages that could attract potential customers.
For SaaS businesses, this includes opportunities such as:
- Competitor alternatives
- Product comparisons
- Industry-specific landing pages
- Feature and use-case pages
- Best software lists
- Templates
- Core product pages
The focus is deliberately on opportunities with commercial potential rather than generating the largest possible keyword list.
Forecast the revenue potential of every SEO page
RevPages estimates how much additional monthly revenue each SEO opportunity could generate if you reached the #1 position in Google for its main target keyword.
Rather than valuing opportunities based on search volume alone, RevPages combines search demand with expected click-through rates, the type of page being created, estimated conversion rates and your average customer lifetime value (LTV).
This gives every opportunity an estimated Revenue Uplift at #1, so you can compare the potential commercial value of different pages before deciding whether they’re worth creating.
For example, a keyword with only 300 monthly searches but strong buying intent could be worth thousands in revenue to your business – much more so than an informational keyword with thousands of searches, but no buying intent
Prioritise the SEO opportunities worth pursuing first
The page with the highest revenue potential isn’t necessarily the page you should build first. It might be extremely competitive, while another valuable opportunity could be much easier to rank for.
RevPages therefore looks at both how much revenue an opportunity could generate and how achievable it is.
It considers factors including keyword difficulty and your current Google ranking, then gives each opportunity a Revenue Potential Score.
Your opportunities are automatically prioritised so that pages combining meaningful revenue potential with a realistic chance of ranking rise to the top.
This makes it much easier to identify quick wins and decide where your SEO resources are likely to have the greatest impact.
Turn your best opportunities into an SEO content roadmap
Once you’ve found the opportunities you want to pursue, you can add them directly to your RevPages roadmap and turn your research into a practical publishing plan.
Set how many pages your team can create each month and RevPages helps organise your opportunities into a manageable schedule, with your highest-priority pages planned first.
You can set target publishing dates, track the status of every page, add notes and move opportunities around as your priorities change.
When you’re ready to create a page, RevPages can also generate an AI-powered content brief with recommended structure, topics, competitor insights and SEO guidance — giving your writer a clear starting point for creating the page.
Track the revenue performance of your SEO pages
Once pages are published, RevPages helps you monitor their performance based on what ultimately matters: their potential impact on revenue.
Instead of treating every ranking movement as equally important, RevPages translates changes in Google visibility into estimated revenue gains and losses.
So if an important commercial page starts dropping in the search results, you can see the potential revenue being lost and take action before the decline becomes more significant.
RevPages also highlights revenue growth, identifies existing pages with untapped potential, surfaces new search opportunities and reminds you when important pages may need updating.
The result is a much clearer view of which SEO changes actually matter to the business, rather than another dashboard full of ranking movements.
Who is RevPages for?
RevPages is currently built primarily for SaaS marketers, founders, SEO teams and SEO agencies.
SaaS is particularly well suited to revenue-focused SEO because customer value can often be quantified and potential buyers frequently use Google to research products, compare competitors and find solutions for specific use cases.
Searches such as:
“HubSpot alternatives”
“Xero vs QuickBooks”
“CRM for recruitment agencies”
may have relatively modest search volumes but extremely strong commercial intent.
RevPages is designed to identify these opportunities and quantify what they could potentially be worth.
SaaS is the starting point, but support for additional industries is planned as the platform develops.
Why did we build RevPages?
Modern SEO tools provide an incredible amount of data.
The problem is that more data doesn’t necessarily make prioritisation easier.
SEO teams can quickly find thousands of keywords, competitor rankings and content gaps, but someone still has to determine which opportunities are commercially important and where limited content and SEO resources should be spent.
That’s the problem RevPages was created to solve.
Rather than asking:
“Where could we get more traffic?”
RevPages encourages teams to ask:
“Where could SEO generate more revenue?”
That distinction can dramatically change which pages get prioritised.
What’s next for RevPages?
Our immediate focus is getting RevPages into the hands of more SaaS marketers, founders and SEO professionals and using their feedback to improve the platform.
We’re also continuing to build out opportunity discovery, revenue tracking and content planning, with additional capabilities around competitor analysis and AI search visibility planned for the future.
Longer term, we plan to expand the RevPages revenue model beyond SaaS into other industries where organic search can be connected to measurable commercial outcomes.
For now, we’re focused on one thing:
Helping SaaS teams identify and build the SEO pages most likely to generate revenue.
If you’d like to see what those opportunities look like for your own site, run a RevPages report at revpages.ai – and discover your best SEO revenue opportunities in 90 seconds.
Or read more about the RevPages Build story on IndieHackers.