8 Best PPC agencies for SaaS companies

PPC advertising can be one of the fastest ways to grow signups and revenue for a SaaS business.

But when done incorrectly it can also be one of the quickest ways to burn through cash and blow your marketing budget without any results.

As a SaaS founder myself, I know that choosing an agency who truly understands your SaaS business and can deliver a solid ROI from PPC is not easy.

To help you make this decision, I’ve compiled a list of the best 8 PPC agencies for SaaS firms, with guidance on how to choose the right one for you.

Hey Digital is a PPC agency focused on driving pipeline growth and MRR for medium to large sized B2B SaaS companies.

PPC Channels

• Paid search: Google Ads, Bing, Google Display
• Paid social: LinkedIn, Meta, YouTube X (Twitter)

Conversion drivers

• Ad creatives
• Landing page design

SaaS expertise

Hey Digital provides PPC services exclusively to B2B SaaS brands like Toggl, Hotjar and Feedly, and boast a number of impressive case studies on their site.

They help SaaS brands to set up and optimize PPC campaigns and design landing pages to ensure conversion rates are maximised.

Pricing

Pricing is not publicly listed, but Hey Digital typically works with SaaS companies running meaningful paid acquisition budgets, with engagements reported to start around $5k+ on Clutch and scaling depending on campaign scope and ad spend.

Why choose Hey Digital

Hey Digital specialises in paid acquisition for established B2B SaaS companies, with experience managing campaigns for larger tech firms with complex sales cycles.

Alongside running paid ads, they also design ad creatives and landing pages to help improve conversion rates and maximise the impact of paid traffic.

If you’re looking for an agency that truly understands both SaaS and PPC, with a proven track record of driving MRR growth, it’s hard to find a stronger option.

Aimers is a performance marketing agency that focuses on running and optimising paid acquisition campaigns for SaaS and technology companies.

PPC channels

Paid search: Google Ads, Microsoft Ads
Paid social: LinkedIn, Meta, YouTube, LinkedIn

Conversion drivers

• Campaign optimisation
• Landing page design and testing
• Conversion tracking and analytics
  

SaaS expertise

Aimers works primarily with SaaS and technology companies and has managed large paid media budgets for B2B software brands. Their campaigns are designed to drive sign-ups, demos and pipeline by focusing on high-intent keywords and targeted B2B audiences.

Pricing

Pricing is not publicly listed. However, third-party directories such as Clutch show minimum project sizes starting from around $5,000+, with total engagement costs typically scaling depending on ad spend and campaign scope.

Why choose Aimers

Aimers focuses heavily on SaaS and technology companies, which means the team is familiar with the longer sales cycles and more complex funnels common in B2B software. They’re a good fit for SaaS companies that already have some traction and want an experienced team to help scale paid acquisition more efficiently across search and paid social.

Gripped is a B2B marketing agency that works exclusively with SaaS and technology companies, offering PPC as part of a broader demand generation strategy designed to help teams generate consistent pipeline.

PPC channels

Paid search: Google Ads, Microsoft Ads
Paid social: LinkedIn Ads, Meta

Conversion drivers

• Website design and optimisation
• Landing page design and build
• Funnel and attribution tracking
  

SaaS expertise

Gripped focuses entirely on B2B SaaS and technology companies, working with startups, scaleups and enterprise software businesses with 40-500 employees. Their ideal clients are typically SaaS teams with established products and dedicated marketing resources who want to build predictable demand generation and pipeline growth through channels like PPC, SEO and content marketing.

Pricing

Pricing is not publicly listed in detail, but Gripped’s website indicates a minimum engagement of around £5,000 per month. Total costs vary depending on campaign scope and the level of demand generation support required.

Why choose Gripped

Gripped specialises in B2B SaaS marketing and understands the longer sales cycles and more complex buying journeys typical in software businesses. They’re a good fit for SaaS companies that want PPC to work alongside SEO, content and demand generation as part of a coordinated pipeline growth strategy.

SpearGrowth is a performance marketing agency focused specifically on helping B2B SaaS companies generate pipeline through paid acquisition and demand generation.

PPC channels

Paid search: Google Ads
Paid social: LinkedIn Ads, Meta

Conversion drivers

• Ad creative testing
• Landing page optimisation
• Funnel tracking and attribution
  

SaaS expertise

SpearGrowth works exclusively with B2B SaaS companies across industries such as fintech, HR tech, dev tools and martech. The agency focuses heavily on tying paid campaigns to sales-qualified pipeline rather than marketing leads, helping SaaS companies generate demos and trials that convert into revenue.

Pricing

Pricing is not publicly listed, but SpearGrowth states that its services are typically a good fit for companies running at least $10k per month in ad spend, indicating they primarily work with SaaS teams investing meaningfully in paid acquisition.

Why choose SpearGrowth

SpearGrowth focuses entirely on B2B SaaS and places strong emphasis on generating sales-qualified pipeline rather than just MQLs or traffic. Their experience running LinkedIn and search campaigns for SaaS companies makes them a good option for B2B teams looking to turn paid media into predictable pipeline growth.

SimpleTiger is a SaaS-focused marketing agency that helps software companies acquire customers through channels like paid search, paid social, SEO and content marketing.

PPC channels

Paid search: Google Ads
Paid social: LinkedIn Ads, Meta

Conversion drivers

• Keyword targeting and campaign optimisation
• Web design
  

SaaS expertise

SimpleTiger focuses specifically on SaaS businesses and has more than a decade of experience helping software companies grow through digital marketing.

Their campaigns are designed to capture high-intent search demand and generate demos, trials and sign-ups for SaaS products.

Pricing

Management starts at $3,000 per month for either paid search or paid social, or $4,000 per month for both together. These figures come directly from the SimpleTiger SaaS PPC agency page.

Why choose SimpleTiger

SimpleTiger is a good fit for SaaS companies that want a specialist agency without the higher retainers often required by enterprise firms. Their transparent pricing and long-standing focus on SaaS marketing make them accessible for startups and smaller teams looking to start scaling paid acquisition.

SaaStorm is a B2B SaaS marketing agency focused on helping software companies grow MRR through demand generation strategies that combine paid acquisition, SEO and content marketing.

PPC channels

• Paid search: Google Ads
• Paid social: LinkedIn Ads

Conversion drivers

• Landing page optimisation
• Campaign testing and optimisation
• Funnel tracking and analytics

SaaS expertise

SaaStorm works exclusively with B2B SaaS companies, helping teams generate demos and pipeline through paid acquisition campaigns supported by content marketing and SEO strategies tailored to SaaS buyer journeys.

Pricing

SaaStorm does not publish fixed PPC packages. Instead, the agency uses a percentage-of-ad-spend pricing model, where the management fee is based on the size of the advertising budget. According to their website, pricing is flexible and tailored to each client’s campaign scope and budget.

Why choose SaaStorm

SaaStorm focuses entirely on B2B SaaS and combines paid acquisition with SEO and content marketing to drive pipeline growth. This makes them a good option for SaaS companies that want PPC to support a broader demand generation strategy rather than running paid campaigns in isolation.

Grow-SaaS is a performance marketing agency focused exclusively on helping SaaS companies acquire customers through paid acquisition and growth marketing.

PPC channels

• Paid search: Google Ads
• Paid social: LinkedIn Ads, Meta
  

SaaS expertise

Grow-SaaS works exclusively with SaaS companies, helping startups and scaleups generate demos, trials and sign-ups through targeted paid acquisition campaigns. Their strategies typically focus on capturing high-intent search traffic while supporting it with paid social campaigns to reach SaaS decision-makers.

Pricing

Grow-SaaS is one of the few SaaS PPC agencies that publishes clear pricing tiers on its website. PPC management packages start at €1,299 per month, with higher-tier plans priced at €1,799 and €2,499 per month depending on campaign scope and level of support.

Why choose Grow-SaaS

Grow-SaaS stands out for its transparent pricing and SaaS-only focus. Unlike many PPC agencies that require large retainers or custom quotes, Grow-SaaS publishes clear pricing tiers, making it easier for early-stage SaaS companies to start testing paid acquisition.

Maley Digital is a UK-based PPC agency that focuses purely on paid media, helping businesses generate leads and revenue through well-optimised ad campaigns.

PPC channels

Paid search: Google Ads, Microsoft Ads

SaaS expertise

While not SaaS-exclusive, Maley Digital has experience working with a wide range of businesses, including SaaS companies. Their focus on tracking performance and improving lead quality makes them a solid option for SaaS teams with a clear acquisition funnel.

Pricing

Maley Digital offers transparent pricing, with management fees starting from £995/month, plus a one-off onboarding fee of £349. Costs increase depending on campaign size and complexity.

Why choose Maley Digital

Maley Digital is a good fit if you want a specialist PPC partner rather than a full-service agency. 

They focus solely on paid media, so you’re working with a team that spends all of its time on PPC. Combined with clear, relatively affordable pricing, they’re a strong option for businesses that want expert support without committing to larger agency retainers.

How much should you pay for PPC management in SaaS?

PPC costs vary widely depending on your stage, targets and channels. 

For SaaS companies, the key is to think in terms of unit economics, not just monthly fees.

Most agencies charge either a fixed monthly retainer (£1k–£5k+), a percentage of ad spend (10–20%), or a combination of both. On top of this, you’ll need to budget separately for ad spend itself, which is usually the larger cost.

Start with your SaaS metrics

Before deciding on budget, you should have a rough handle on:

• Customer acquisition cost (CAC): How much you can afford to spend to acquire a customer
• Lifetime value (LTV): The total revenue a customer generates
• Payback period: How long it takes to recover your acquisition costs
  

As a rule of thumb:

• Your LTV should comfortably exceed CAC (often 3:1 or higher)
• Your payback period should typically sit within 6–12 months for paid channels
  

If those numbers don’t work, scaling PPC will be difficult regardless of the agency you choose.

Typical SaaS PPC budget ranges

For SaaS companies, PPC budgets often fall into three broad tiers:

• £1k – £3k/month (testing phase):
  Enough to validate channels, messaging and early CAC assumptions
• £3k – £10k/month (growth phase):
  More consistent lead flow and optimisation across campaigns
• £10k+/month (scale phase):
  Full funnel coverage, multiple channels and aggressive growth targets
  

Remember, this is total investment, including both agency fees and ad spend.

Don’t underfund PPC

One of the most common mistakes is allocating too little budget.

PPC requires enough spend to generate data, test creatives and optimise campaigns. Without this, performance often looks poor simply because there isn’t enough signal to improve results.

In practice, it’s better to run a properly funded test for 3 – 6 months than to spread a small budget thinly over a longer period.

Ultimately, the right PPC budget isn’t about what you can spend, it’s about what your unit economics can support and how quickly you want to grow.

PPC vs SEO for SaaS: which is better?

PPC and SEO are often treated as competing channels, but they solve different problems. The right choice depends on your stage, budget and growth goals.

When PPC makes sense

PPC is best for speed and control. It allows you to capture demand immediately and test messaging quickly.

PPC tends to work well when:

• You have proven product–market fit
• Your LTV supports paid acquisition costs
• You want to generate demos and pipeline quickly
• You’re targeting high-intent keywords or audiences

The trade-off is that traffic stops when you stop spending, and costs can rise over time.

When SEO makes sense

SEO is better suited to long-term, compounding growth. Instead of paying for each click, you build assets that generate traffic and leads over time.

SEO tends to work well when:

• You want predictable, lower-cost acquisition over time
• You’re in a high CPC market
• Your sales cycle is longer and requires education
• You can wait 6 + months to see returns
• You want to create a competitive moat that’s hard for competitors to replicate

The downside is that SEO takes longer to gain traction and requires consistent investment before results appear. Meaning that you’ll require some upfront spend in internal resources, or an external SaaS SEO agency.

The best approach: use both strategically

For many SaaS companies, the strongest approach is a combination:

• Use PPC to capture existing demand and generate short-term pipeline
• Use SEO to build long-term growth and reduce reliance on paid channels

Over time, SEO can lower your blended CAC, while PPC gives you the control and speed to scale when needed.

A simple way to think about it

• PPC = speed and control
• SEO = Long-term ROI and cost efficiency

The most effective SaaS growth strategies use both, but invest in each at the right time.

Want to see what SEO could deliver for your SaaS?

If you’re weighing up whether SEO is worth investing in, we’ve put together a free 90-day SaaS SEO revenue growth plan showing exactly how to identify high-value opportunities and turn them into pipeline and MRR.