Hire me as your

SaaS SEO consultant

I’ll help you to grow organic traffic to your website and significantly increase your SaaS business’s sales and revenue.

Book a free strategy call

SaaS SEO strategy that delivers results

Backed by 18M visitors and £1M revenue

I grew my SaaS business to 18M visitors and £1M revenue — now I help businesses achieve the same results.
Andrew Fennell – Founder & SEO Consultant

How I can help grow your traffic and sales

Using my experience of growing my own SaaS business from zero to £1 million revenue through SEO

Build a strong SEO foundation

Technical SEO

I can implement a strong technical SEO foundation to give your website the best platform for organic growth.

Site performance and loading speed

Ensure users have a seamless experience on your website and it achieves high Google Web Vitals scores.

Crawlability and indexation optimisation

Make your website easy for search engines to crawl and get your content indexed quickly.

Mobile optimisation

Meet “Mobile-first” indexing requirements and provide a solid mobile user experience.

Site architecture and internal linking

Ensure that your site is easy to navigate by users and search engines.

Security and accessibility

Keep your users’ data safe and show search engines you are a trusted source of information.

Structured data and enhancements

Add background code to your site, to help search engines understand your content and show it to more relevant users.

Find profitable keywords

Keyword research

I can identify the keywords your business needs to rank for, in order to attract thousands of your ideal customers.

Market and audience analysis

Identify the profile and needs of your ideal SaaS customers for every stage of their journey.

Topical map creation

Build a huge library of relevant topics and keywords that your potential customers will be searching for

Keyword search volume and difficulty analysis

Identify keywords that with the potential to rank your site highly and attract large volumes of relevant traffic.

Keyword roadmap creation

Build a structured keyword plan to create your content around.

Competitor keyword gap analysis

Uncover the keywords your competitors are ranking for but you are not, to find new opportunities for you to capture their audience.

Search intent alignment

Match your content with your buyers’ needs at every stage of the customer journey, from awareness to purchase.

Book a free strategy call

Create content that ranks

SEO content creation

I’ll help you develop a powerful content hub that educates, engages, and converts your audience at scale.

Content strategy

Create a sustainable content production plan for building out a library of helpful content that will educate your audience, build their trust and convert them into paying customers.

Competitor analysis

Analyse your competitors’ content and discover the elements needed to outrank them in traditional search engines and AI search tools.

Content creation

Produce high-quality, engaging content that educates your prospects and draws them closer to purchasing.

On-page SEO

Optimise each page’s technical features, copy, and structure to maximise visibility in search engines.

Conversion drivers

Add calls-to-action that align with the content’s customer journey stage (e.g. lead magnet for awareness stage, or SaaS signup for decision stage)

Content audits & optimisation

Review your existing content, improve what’s underperforming, and keep your site ranking over time.

Boost your domain authority

Link building

I’ll develop a long-term strategy to build high-quality links at scale, to boost your website’s authority and rankings.

Competitor analysis

Analyse your competitors’ link profiles and develop a link building strategy to outperform and outrank them.

Quality-focused link building

Build links from authoritative, relevant websites that genuinely move the needle for your SEO. Avoid chasing large volumes of low-quality links that deliver little impact.

Digital PR and outreach

Create newsworthy reports and studies in your niche and use targeted outreach to earn backlinks from globally recognised publications.

Linkable assets

Produce highly valuable on-site content designed to attract natural, high-quality backlinks for years to come.

Authority building

Strengthen your backlink profile to increase domain authority, establish trust with search engines, and boost your rankings.

Safe and sustainable link building

Avoid spammy practices such as mass guest posting and PBNs – ensuring your site stays clear of Google penalties.

What do I know about SEO for SaaS businesses?

I’ve built my own SaaS business (standout-cv.com) from scratch, using SEO as the primary driver of traffic and sales – hitting the following milestones along the way:

£1 million in SaaS revenue

18 million website visitors through organic traffic

23,000 SaaS subscription sign ups

170,000 backlinks built and a domain rating of DR72

Outranked global brands in search for 40,000+ keywords

High visibility in traditional search engines and AI tools (LLM)

Book a free strategy call

Services I provide

Monthly SEO consulting

I’ll create a tailored SaaS SEO roadmap for your business and work alongside your team to deliver it. From strategy to ongoing support, I’ll keep you on track and growing.

✅ Best for SaaS companies with in-house marketing or content teams who want expert guidance and direction.

Start with a free strategy call

SEO agency service

Want SEO taken off your hands completely? My team and I will manage everything — from technical fixes and keyword research to content, link building, and reporting.

✅ Best for SaaS businesses that want a fully managed, end-to-end SEO service with minimal in-house effort.

Start with a free strategy call

Let’s build a scalable growth engine for your SaaS business with SEO

Start with a free strategy call

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What do you want to achieve for your business with SEO?

1. Book your call

We’ll set up a 30 minute call to discuss your website, SaaS business goals, and SEO challenges.

2. Get your SEO plan

I’ll review your site and recommend a tailored SEO plan to grow your traffic and sales.

3. Decide your next steps

If the plan feels right, we can start working together — but there’s no pressure or obligation to commit.

Either way, you’ll get a solid SEO plan you can implement.

FAQs

What happens on the call?

The strategy call is a relaxed conversation, not a sales pitch. We’ll start by talking about your business goals, your product, and the challenges you’re facing with customer acquisition through SEO.

I’ll take a look at your SaaS site in advance so I can point out quick wins as well as longer-term opportunities. During the call, I’ll walk you through what’s working, what might be holding you back (like low-intent keywords, content gaps, or weak technical foundations), and outline a clear SEO plan tailored to your SaaS growth goals.

By the end, you’ll have a practical roadmap you can follow, with no pressure to commit — the aim is to give you clarity and direction so you know exactly where to focus next.

What does a SaaS SEO consultant do?

A SaaS SEO consultant helps you attract more visitors to your website and sign-ups to your product, by creating a tailored SEO strategy, guiding your team on implementation, and ensuring your website ranks for the keywords your customers are searching for.

How is SaaS SEO different from normal SEO?

The basics of SEO are the same for any business — making your site fast, easy to find, and packed with useful content.

What makes SaaS SEO different is that it’s tailored to the SaaS model: The goal isn’t just traffic, but attracting the right people, building trust at every stage of their journey, and guiding them towards a free trial, demo, or subscription.

SEO works especially well for SaaS businesses because there are so many chances to create helpful content that addresses customer challenges.

How long does SEO take to work?

SEO is a long-term growth channel — most SaaS businesses start seeing meaningful results within 3–6 months, with bigger gains compounding over 12+ months.

Once implemented correctly, the benefits of a good SEO campaign will last for many years and provide incredible ROI for your business.

How much does a SaaS SEO consultant cost?

SaaS SEO consultancy is a highly specialised service that delivers a big return on investment. Pricing will depend on your business’s goals and requirements, but consulting services start at £2,500 per month.

What if I’m not ready to invest yet?

No problem at all — the call is completely no-pressure. Even if you don’t go ahead, you’ll walk away with a solid SEO plan you can use in your own time.

Where are you based?

I’m based in the UK, but I work with clients all over the world. Whether you’re running a business site in London, New York, or Sydney, everything can be handled remotely.